About Fanorate

Fanorate is a US-based sports editorial publication covering the games, the gear, and the apparel that define modern fandom in North America. We're built for the supporters, the jersey collectors, the parents buying a first uniform, and the travelers planning a road trip around a match, a game, a final, or an opening ceremony.

We launch with comprehensive coverage of the 2026 men's international soccer tournament hosted across the United States, Canada, and Mexico — the biggest sporting event ever held on this continent. Soccer is the beat we begin with, but Fanorate is designed to grow alongside the readers it serves. Over the coming seasons, our coverage will expand to include the sports North American fans follow most closely — cricket, basketball, tennis, baseball, the Olympic Games, and others — under the same editorial standards we apply to soccer.

We write the guides we wished existed when we were trying to figure out which version of a national team kit is actually the official one, whether the new third shirt is worth the upgrade over last cycle's, where to stay in Kansas City for a group-stage match, which away jersey to wear to a basketball game, and what gift to bring a friend who just discovered cricket. If you've ever stared at twelve near-identical jerseys on a retailer's site and walked away without buying, this site is for you.

Who publishes Fanorate

Fanorate is an editorial property of Brillmark LLC, a US-registered company. Fanorate launched in 2026 to serve the surge of new and returning fans following the sport during the 2026 tournament cycle and beyond.

We are not affiliated with FIFA, U.S. Soccer, Concacaf, the Canadian Soccer Association, the Mexican Football Federation, or any other sports league, federation, governing body, tournament organizer, apparel manufacturer, or licensed retailer covered or referenced on the site. We are independent, and our editorial decisions are made independently of any commercial relationship.

What we cover

Fanorate is organized around four content pillars, and every article we publish belongs to one of them. The pillars are sport-agnostic by design — soccer is what we publish in depth at launch, and the same framework extends to every sport we add.

Kit & Apparel Buying Guides. Research-led buying guides for the apparel fans actually buy — national-team soccer jerseys, club kits, basketball jerseys and warmups, baseball jerseys and caps, hockey sweaters, cricket whites and ODI shirts, tennis-tour apparel, Olympic team kits, and beyond. We synthesize manufacturer specifications, authorized-retailer information, published consumer feedback, collector commentary, and the broader sports-media landscape into a comparable assessment of fabric, fit, badge or logo construction, sizing relative to North American norms, and value at the price the average fan actually pays. At launch, this coverage focuses on the 2026 international soccer tournament participants — USMNT, Canada, Mexico, Argentina, Brazil, England, France, Germany, Japan, and the rest of the field.

Team & League Buying Guides. For each major participating team, league, or tournament, we publish buying guides explaining which authorized retailers stock the official apparel, how to spot counterfeits, how home, away, third, alternate, and special-edition versions differ, and which version (replica, authentic, on-court, throwback) makes sense for which kind of fan. Soccer federations come first; basketball franchises, baseball clubs, hockey teams, cricket sides, and tennis-tour apparel programs follow.

Match, Event & Tournament Previews. Group-stage previews, host city travel guides, watch-party planning, family-friendly viewing breakdowns, and the practical know-how needed to enjoy a live or televised sporting event. At launch we cover all sixteen 2026 international soccer tournament host cities — Atlanta, Boston, Dallas, Guadalajara, Houston, Kansas City, Los Angeles, Mexico City, Miami, Monterrey, New York/New Jersey, Philadelphia, San Francisco Bay Area, Seattle, Toronto, and Vancouver. The same locally-sourced format will eventually cover NBA Finals weekends, MLB postseason runs, Grand Slam tennis fortnights, ICC tournaments, and the Olympic Games.

Gift Guides & Round-Ups. Curated gift lists organized by budget, age, fandom intensity, and sport. Best 2026 tournament gifts under $50 at launch — followed over time by guides for the basketball fan in your life, the tennis-loving aunt, the friend who just discovered cricket, the Olympics-obsessed kid, and every other sports-fan profile our readers ask us to cover.

We do not cover betting odds, sportsbook promotions, trade or transfer rumors, fantasy sports contests, or anything outside the four pillars above. The narrower-than-it-looks scope is intentional. It keeps our coverage useful and our editorial bandwidth focused on the questions readers most consistently bring to us: what to wear, where to buy, where to watch, what to give.

Our editorial mission

We have one editorial promise: every recommendation on Fanorate is one we would make to a friend.

That means we choose products on merit. We compare versions across retailers before recommending a place to buy. We tell readers when a kit isn't worth it, when the authentic version isn't meaningfully different from the replica, when the gift idea is overpriced, and when last cycle's shirt is the better buy. A useful publication has to be willing to say "skip this one."

We write for fans across the spectrum — the lifelong supporter shopping for their twelfth national-team kit, the family planning a first World Cup watch party, the parent buying a youth jersey that will fit through a growth spurt, the new fan who picked up the sport during a tournament, and the multi-sport household whose closet runs from soccer scarves to basketball sneakers to cricket whites. Every guide is written to be read by a 24-year-old and a 54-year-old without talking down to either.

How we work — and why we tell you

Fanorate is a research-led editorial publication. We do not operate a product-testing lab and we do not produce our own product photography. Our reviews and guides are built from publicly available information — manufacturer specifications, authorized retailer listings, published consumer reviews, sports-media coverage, collector and enthusiast commentary across the sports we cover, and the lived experience of the broader fan community.

We use AI tools throughout our editorial workflow — to synthesize research across many sources at once, to draft, to copy-edit, and to compare retailer pricing and availability across sports. Every article we publish is reviewed and approved by a human editor before it goes live. AI accelerates the work; it does not replace the judgment. Every byline on Fanorate is a real person on our team.

We are upfront about this for two reasons. First, it's the truth — readers deserve to know how the content they're reading was made. Second, AI-assisted research can occasionally surface information that is plausible-sounding but inaccurate, particularly on details like price, current availability, fabric composition, or retailer policies, which also change frequently for reasons that have nothing to do with AI. Our editorial review catches most of these issues, but we will not catch every one. When you spot something wrong, please tell us at editor@fanorate.com — we respond within two business days and update articles promptly when we get something wrong.

The full description of our editorial process is on our Methodology page.

How we make money

Fanorate is supported by affiliate commerce. When you click a product link in one of our articles and make a purchase from a partner retailer, we may earn a commission at no additional cost to you. We work with authorized retailers and apparel manufacturers across the sports we cover. Our full partner list is published on our Affiliate Disclosure page and is updated as programs are added or removed.

What affiliate commerce does not mean at Fanorate:

Affiliate relationships do not influence which products we recommend. They do not determine which kits get positive reviews. Retailers do not see our coverage before it is published. We do not accept payment for placement, sponsored articles, or guaranteed verdicts. We do not run display advertising. We do not publish coupon codes or "deal alert" content. We do not work with retailers that require approval of editorial copy.

Every article carries a clear affiliate disclosure at the top, in compliance with FTC 16 CFR Part 255. Our full Affiliate Disclosure explains the relationship in detail.

If a retailer pulls a product, raises a price, or stops carrying a kit we previously recommended, we update the article. We date-stamp every review and re-test before each major shopping season.

Editorial standards

Our Methodology page covers our editorial process in full. The short version:

Every review synthesizes manufacturer specifications, authorized-retailer product information, published consumer reviews, and sports-media coverage — and is reviewed by a human editor before publication. Every buying guide is verified against the named retailer's live inventory within seven days of publication. Every host city or event guide cites primary sources — transit authorities, tournament organizers, league offices, official travel information — and notes the date the information was last verified. Corrections are made in-line, dated, and explained at the bottom of the article. We do not silently edit published claims, and we do not distinguish between "the AI got it wrong" and "the editor got it wrong" — responsibility for what we publish rests with our editorial team.

Our writers and editors disclose any personal commercial relationships that could create a conflict of interest. No member of the Fanorate editorial team owns equity in any manufacturer or licensed retailer covered on the site, across any sport.

About the Editor

Fanorate is founded and edited by Abdullah Mashuk, a Bangladeshi-American entrepreneur with a background in technology, eCommerce, and digital media, and a lifelong fan of soccer and the wider world of North American sports. Abdullah is not a career journalist. He started Fanorate to fill a gap he kept noticing as a fan and a consumer: the buying guides and matchday resources serious supporters need are often scattered across forums, retailer pages, and outdated blog posts, and rarely written for the multi-cultural, multi-generational fan base actually showing up to North American stadiums.

Abdullah's role at Fanorate is editorial oversight and publishing — defining what we cover, setting the editorial standards described on our Methodology page, approving every article before publication, and handling reader corrections. The day-to-day research, drafting, and copy editing are produced through an AI-assisted workflow under his supervision, in line with the process described on our Methodology page.

Abdullah works alongside operational and engineering staff at Brillmark LLC, who manage the site's infrastructure, analytics, and partnerships but do not participate in editorial decisions.

Get in touch

Editorial tips, corrections, and review requests: editor@fanorate.com
Retail and partnership inquiries: partnerships@fanorate.com
General contact: hello@fanorate.com — or use our Contact page

Publisher: Brillmark LLC
192 Benmore Dr
Hayward, CA 94542
United States

We read every email. We can't always respond individually, but we do follow up on every correction request and every credible product issue raised by a reader.

What you can expect from us

If you're here because of the 2026 tournament, we hope Fanorate becomes the bookmark you check when you need to make a decision — which kit, which retailer, which city, which gift. If you stay with us after the tournament ends, we hope you trust us enough to come back the next time you need to buy something for any sport you love — whether that's a basketball jersey for your kid, a tennis kit for a friend, a cricket gift you're not sure about, or the right way to spend your first Olympics-watching weekend.

That's the whole job. Thanks for reading.